pat loughery

Via Church Marketing Sucks there’s a good article today on building a brand identity for your church.

Often the average church allows its building to dictate brand positioning, whether it is a traditional building or a modern structure. But what do we do with thousands of congregations in buildings that do not reflect their current worship style or ministry focus? What do we do with the virtual church meeting in rented facilities at a school or movie theater?

I’ve been thinking a lot lately about this very basic question: What do we as a church want to be known as?

That question implies a few things: First, that we want to be known by our community. Second, that we can choose how we are known. And also that just asking the question is worthwhile, that we can make some impact on our identify in our community.

In the process of revealing that, we also can choose the means by which people begin to find out about us.